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Meet POLARIS’ New SEO Executive – Sam Marlow

Hi, my name is Sam, and I’ve just joined the Polaris team as an SEO executive! I can’t wait to get started in helping the Polaris SEO Agency guide journeys online and make a real difference to client’s...

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AI and TikTok: Shaping Organic Search Strategies for 2024

What does an effective strategy look like for 2024? In 2023 marketers were impacted by 2 significant areas with regards to organic search. As a result, crafting an effective SEO strategy in 2024...

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Google Search Generative Experience (SGE) What is it?

With everyone talking, thinking and using various forms of AI within day to day lives as consumers, marketers, and businesses, its no wonder that Google are continuing to roll out what they call Google...

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The Power of SEO: Maximising Your Ecommerce Strategy

Do you know how to maximise your organic search strategy this year? As a leading SEO Agency, we’ve got you covered, from leveraging Google Analytics 4 to understanding the search behaviour and how it...

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Navigating the World of B2B SEO: Finding the Right SEO Agency for Your Business

Navigating the vast number of options to find the ideal B2B SEO Agency for your business can be a challenging task. With numerous agencies offering their experience and B2B SEO services that may sound...

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SEO Market share: What percentage of SEO traffic have you got?

Do you know your SEO Market Share against your competitors? As a brand, if you’re wanting to enhance your organic strategy and gain a competitive edge, you must analyse the search landscape to...

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Bridging the Knowledge Gap: Educating Your Internal Teams To Understand How...

Meet your biggest SEO blocker – a lack of SEO understanding amongst your teams. In today’s world, understanding the intricacies of SEO is paramount for businesses aiming to enhance their online...

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Breaking Down SEO Barriers: Getting IT and Development Stakeholders and Teams...

SEO activity is not something you can dial up and down like other direct response channels around seasonal campaigns. Organic performance is strongly aligned to a consistent “always on” approach and as...

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Meet POLARIS’ New Client Services Executive – Angus Davidson

Hello, my name is Angus, I am excited to announce that I am the new Client Services Executive at POLARIS. I look forward to improving my account management & SEO skills, even more so to...

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How to Stay Ahead in Google’s Mobile-First Era

Google will no longer index sites that are not mobile friendly.  Over seven years from Google’s mobile-first indexing initiative began, it will now be implemented after July 5th, 2024. John Mueller,...

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The Power of Data & Analytics for Ecommerce Brands

In today’s digital landscape, data and analytics are pivotal for accurately assessing your SEO performance. A comprehensive tech stack that offers detailed insights into consumer behaviour and other...

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Is Your Marketing Function Mature Enough to Analyse SEO Performance?

Understanding and leveraging data is crucial for driving successful marketing strategies. However, data can be daunting. Particularly if it hasn’t already been processed into an easily understood...

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How Google’s Search Generative Experience (SGE) is Shaping SEO

What is SGE? Google Search Generative Experience (SGE) is a way that Google presents search results. It leverages intelligence (AI) to offer users straightforward summaries of search topics without...

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The Changing SERP: Capitalising on SEO Traffic in 2024

The changing SERP and what this means for brands looking to capitalise on SEO traffic in 2024. The Evolution of SERPs in 2024 Search is changing and has been evolving throughout 2022/23. The Search...

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Automation through AI

Automation through AI: A New Era in Marketing Marketing automation is not new, however AI is now part of the marketing vocabulary, with many content creators and brands using AI to create short-cuts to...

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How to Direct Content Production (Onsite SEO)

Effectively Directing Content Production for Onsite SEO Effectively directing content production for onsite SEO requires a strategic blend of SEO expertise and editorial diligence. Unlike traditional...

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Overcoming the Top SEO Challenges for Brands in 2024

Most commonly experienced challenges for brands in 2024 This year, brands face significant challenges when navigating the complexities of SEO to maintain visibility and stay competitive. Addressing...

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How to Increase Organic Traffic to Your Site

If you asked any marketing manager, head of SEO or even a CEO what one of their top digital goals for 2024 is they’d all likely mention increasing the organic traffic to our site. To achieve this,...

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Website Migration Checklist

Migrating a website can be a daunting task. Not only is the process filled with the potential for technical trip-ups, but it also carries the burden of temporarily losing your search engine rankings –...

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What is an SEO Audit and How Much Does it Cost?

 In the digital age, maintaining a strong online presence is crucial for business success. One of the most effective ways to enhance your online visibility is through Search Engine Optimization (SEO)....

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